Leads Aren't Jobs.
Thorwell Connects Them to Revenue.
Ads, website, AI qualification, booking, CRM and follow-up, connected end to end - so every lead you pay for is answered, qualified, booked, and tracked to the job it becomes.
How We Use AI Responsibly →Trusted by flooring & home-service companies
Join the 100+ businesses we've helped
The Floorwell Growth System
Thorwell is the team that builds and runs your growth. Floorwell is the system it runs on - the place where your traffic, your leads, your calendar and your pipeline all live in one connected flow. Ads land in Floorwell, every lead is qualified in 60 seconds, bookings hit your calendar, and nothing goes untracked.
Not seven separate services. One system, tracked end to end.
See How Floorwell Works →Your Marketing Can Work and You Can Still Lose the Customer.
A lead comes in. Nobody replies for two hours. Nobody qualifies it. Nobody books it. Nobody follows up after the estimate. The ad did its job - the revenue still walked out the door.
Revenue doesn't leak at the ad. It leaks in the gaps between the lead and the sale. Thorwell connects those gaps, so the demand you pay for actually lands on your calendar and in your pipeline.
See How Thorwell Closes the Gaps →One Agentic System. Six Revenue-Driving Components.
Each piece of the Thorwell system works together end to end - no disconnected tools, no duct-tape integrations, no blind spots in the numbers.
AI Lead Generation System
A full-funnel lead machine - Google Ads, Meta Ads, SEO, and landing pages built to attract flooring buyers and convert them into booked jobs.
Learn MoreMeta Ads for Flooring
Hyper-targeted Facebook and Instagram campaigns that put your flooring business in front of homeowners who are actively planning a renovation.
Learn MoreAI Lead Qualification
Our AI qualifies every inbound lead by SMS and phone - filtering out tire-kickers before your team ever picks up the phone.
Learn MoreAutomated Appointment Booking
Leads book directly onto your calendar without any back-and-forth. Automated reminders slash no-shows by up to 60%.
Learn MoreCRM & Pipeline Automation
Your leads never fall through the cracks. We build and automate your entire sales pipeline - from first contact to signed contract.
Learn MoreWebsite & Local SEO
Conversion-optimized websites and local SEO for flooring companies - rank higher in Google Maps and turn visitors into booked estimates.
Learn MoreHow Thorwell Turns Demand Into Revenue
One connected system from first click to signed job - repeatable, measurable, and running while you run your business.
Attract the Right Traffic
We run Meta Ads and Google Ads campaigns built specifically for your flooring niche and local market - targeting homeowners at the exact moment they're ready to buy.
AI Qualifies Every Lead Instantly
The moment a lead submits a form, our AI reaches out via SMS - qualifying their budget, timeline, and project details in under 60 seconds.
Qualified Leads Book Themselves
Leads that pass qualification get automatically routed to your calendar for an estimate call or in-home visit. No back-and-forth. No phone tag.
Your Pipeline Runs on Autopilot
Every deal is tracked in your CRM. Follow-up sequences run automatically. You see exactly where every lead stands - and the AI nudges cold leads back to life.
See Where Every Lead Stands - at a Glance
Click any stage to see what happens at that step of the Thorwell system.
Every Lead Captured. None Missed.
The moment a homeowner submits a form - from any ad, landing page, or your website - they're instantly logged in your CRM and the AI qualification system fires within seconds. No lead sits waiting.
Sources tracked automatically: Meta Ads, Google Ads, SEO organic, direct, and any third-party form.
AI Screens Every Lead in Under 2 Minutes
Our AI asks the six questions that separate buyers from browsers: service type, square footage, timeline, property ownership, budget range, and whether they're comparing quotes.
Qualified leads move to booking. Unqualified leads are tagged and placed in a nurture sequence - not abandoned.
Leads Book Themselves. Your Calendar Fills Automatically.
Qualified leads receive a direct link to your calendar. They pick a slot, confirm, and receive automated reminders at 24 hours and 2 hours before the appointment.
No phone tag. No back-and-forth emails. By the time your team shows up, the lead already knows who you are and what to expect.
Show Up Prepared. Close More Jobs.
Before every appointment, your CRM shows you the lead's full profile: qualifying answers, budget range, how they found you, and any notes from the AI conversation.
After the estimate, automated follow-up sequences run for 30 days - nudging undecided leads back to you before they go to a competitor.
Your AI Qualifies Every Lead in Under 60 Seconds
The moment a homeowner fills out your form, the qualification agent texts them back. It asks the right questions, filters out tire-kickers, and hands real buyers to the booking agent - without your team lifting a finger.
- Responds within seconds of form submission
- Qualifies project type, timeline, and budget
- Sends booking link to qualified leads instantly
- Re-engages cold leads automatically at 14 and 30 days
Specialized agents, each with one job:
See How AI Qualification Works →Built for Flooring Pros. Adaptable for Any Home Service Trade.
The Next Generation of Flooring Companies Won't Win on Lead Volume.
For years, the advantage belonged to whoever could buy the most leads. That advantage is thinning. The same ad platforms and the same directories are available to every company in your market, and homeowners now reach out to three of you before the first one calls back.
What separates the winners is no longer the top of the funnel. It is what happens after the lead arrives: how fast you respond, how well you qualify, how consistently you follow up, and how clearly you can see where revenue is actually won or lost.
Response Speed
Homeowners rarely wait. The first credible reply tends to win the appointment, regardless of who has the bigger ad budget.
Qualification
Knowing which leads deserve a truck roll is worth more than simply getting more of them. Every unqualified estimate costs you a half day.
Consistent Follow-up
Most jobs are lost after the estimate, not before it. A system follows up on day 14 and day 30. People forget.
Revenue Attribution
When you can trace a signed job back to the click that started it, marketing stops being a cost and starts being a decision.
That gap between the lead and the sale is the part of the business Thorwell builds.
We Use AI. We're Transparent About How.
AI is a tool - not a replacement for accountability. Here's how we keep it human-first.
Transparent
Every AI-generated message is clearly from an automated assistant. Leads always know who they're talking to.
Human-First
AI handles the speed and scale. Your team handles relationships and judgment calls. We set that boundary clearly.
Privacy-Safe
Lead data is used only for qualification and follow-up. We don't sell data, don't use it to train external models, and don't share it without consent.
Everything You Want to Know Before Booking a Call
Do you work with flooring businesses nationwide?
Yes. We work with flooring companies and home service contractors across the United States. Our AI systems and ad campaigns are built to perform in any local market - from major metros to regional markets.
How quickly can I expect to see results?
Most clients are fully live in under 1 week. Qualified inbound leads typically start coming in within the first few weeks. Pipeline growth is usually visible within 20 days of launch.
What makes Thorwell different from a typical marketing agency?
An agency's job usually ends when the lead arrives. Ours starts there too, but it doesn't stop there. We build the whole revenue system for flooring - lead generation, qualification, nurturing, booking and pipeline management in one connected flow, with every result tracked from ad click to signed job. Most agencies are measured on clicks. We're measured on booked estimates and on showing you exactly what produced them.
Do I need to have a CRM or website already?
No. We handle everything from scratch if needed - website, CRM, automations, and ad campaigns. If you already have some of these in place, we build on top of what's working and replace what isn't.
How does your AI qualify leads before they reach my team?
Our AI engages every new lead via SMS within seconds of them submitting a form. It asks qualifying questions (timeline, project type, budget range, location) and only books appointments with leads who meet your ideal customer criteria.
What does it cost to work with Thorwell Group?
Our systems are custom-built for your business, so pricing depends on the services included and the size of your market. Book a free strategy call and we'll walk you through what a full system would look like for your specific situation - no pressure, no obligation.
Every Lead You Pay For Should End Up on the Calendar.
Book a free strategy call and we'll walk through where revenue is leaking in your current setup, and what it would take to close those gaps.