Lead Agent
Every new lead from your website, Angi, Google and Thumbtack gets a text from your business number. The agent asks your questions, finds an open slot and books the in-home estimate.
Software
FloorWell: the CRM built for contractors.
Your leads, quotes, calendar, inbox and AI agents in one app that speaks square footage, boxes and tear-out. Built and run by Thorwell.
What it does
Ten things FloorWell does for you.
01AI that does the work
Ask FloorWell
An assistant wired into your real data. Ask who is waiting on you or where the money is sitting, then say "book it" or "text her" and confirm.
Voice quotes
Say the job out loud on site. FloorWell turns it into measured rooms and priced lines from your own price book, and shows you what it heard first.
02Run the business
Today screen
Who is waiting on a reply, what is coming up, the latest messages and the pipeline by stage with real dollar values. Your phone buzzes when something changes.
Flooring pipeline
Stages a flooring company actually uses. Each card shows flooring type, square footage and value, and the AI moves cards forward as conversations happen.
Calendar and booking page
The Lead Agent and your online booking page write straight to one calendar, checking real availability per estimator and per crew.
03Sell it right
Price book
Boxes, waste, carpet rolls, stairs and tear-out. Load products and labor once and every quote, typed or spoken, comes out consistent.
Unified inbox
Every text, email and call in one thread per customer, with who is assigned, whether the AI is on, and where the lead came from.
Automations
Follow-ups written and timed for flooring. Flip a switch and they run, only inside your texting hours and never to anyone who opted out.
Team roles
Estimators see their leads, installers see their jobs, the office runs the inbox. Only the people you choose see costs and margin.
FloorWell waitlist
Get early access to FloorWell.
We are opening FloorWell to contractors in small groups so every new account gets set up properly. Join the waitlist and we will email you when your spot opens.
- AI Lead Agent that texts and books every new lead
- Voice quotes from your own price book
- Pipeline, calendar and inbox in one app
See FloorWell on your own leads.
Book a 45-minute call. We will walk through the app with your trade, your pricing and your calendar in mind.