AI Strategy & Roadmap
A written, prioritized plan for where AI actually fits in your organization, with effort, cost, and impact attached to every recommendation.
NEW DIVISION In partnership with 
AI advisory, custom builds, and implementation
for organizations that can’t afford to get it wrong.
TWG Consulting is the advisory and build division of Thorwell Group. In partnership with Rethinkery, trusted by 100+ executives and teams across Canada’s most regulated sectors, we help government, defence, and serious operators adopt AI responsibly. We advise on strategy, build full AI-powered custom systems, and stay on through implementation, with the ethics, security, and operational rigor those environments demand.
Ethical AI by default
Cybersecurity-first
NDA-ready, procurement-ready
Canadian-owned
Strategic Partnership
Built with Rethinkery. Delivered by Thorwell.
“Most leadership and culture problems are misdiagnosed. The real patterns sit underneath, quietly slowing decisions, weakening accountability, and eroding results.” Rethinkery
TWG Consulting is delivered in partnership with Rethinkery, a senior leadership and organizational-development practice with 28 years of frontline experience and a track record across construction, defence, all levels of government, finance, energy, education, and ambitious small business.
The combination is deliberate. Thorwell brings the practitioner experience: we have built, shipped, and operated real AI systems in production. Rethinkery brings the consulting craft: structured discovery, executive facilitation, and the pattern-level thinking that makes a roadmap actually hold under pressure.
For you, that means one accountable team with a deeper bench. Not a referral. Not a sub. A real partnership.
Visit Rethinkery.ca → How We Engage
Three ways to work with TWG.
Most clients start with Advisory and end up doing all three. Each pillar is scoped on its own, so you only pay for what you actually need.
01
AI Advisory
Strategic AI direction, ethical frameworks, secure deployment patterns, and a prioritized roadmap. Delivered with Rethinkery.
See advisory engagements → Most Requested02
Custom AI Builds
Full, AI-powered custom systems built to fit your company. Agents, automations, web apps, integrations, internal tools. We dive in, design what fits, then ship.
See what we build →03
Implementation & Oversight
The plan is only as good as the rollout. We stay on through delivery, pressure-test vendor decisions, and keep the project honest end to end.
See the engagement flow →We don’t just hand you a deck. Thorwell ships production AI every week, qualification agents, voice systems, full marketing platforms. The advice you get is from the team that actually builds the thing.
--+ Years frontline leadership experience
--+ Executives & teams served
-- Regulated sectors covered
--% Client data isolation
Pillar 01 · Advisory Engagements
Strategic AI, scoped to your environment.
Six core advisory engagements. Each can be delivered as a one-time discovery, a structured roadmap, or an ongoing advisory cadence.
Operations & Process Review
We map your workflows, identify where time and money are leaking, and show where AI (or a non-AI change) would have the highest leverage.
Secure AI Deployment
Cybersecurity-first reference architectures. Least-privilege access, isolated environments, audit trails, and tooling that does not train on your data.
Ethical AI Frameworks
Clear policies your team can apply. What AI is allowed to do, what it must not do, what humans still own, documented for staff, leadership, and auditors.
Stakeholder & Change
With Rethinkery, we facilitate the conversations leadership actually needs. Aligning teams, executives, and external stakeholders around the plan.
Implementation Oversight
If you choose to build, we stay on as advisors. Pressure-testing decisions, reviewing vendor proposals, and keeping the project honest.
Pillar 02 · Custom AI Builds
Full, AI-powered builds. Designed around your company.
We don’t sell a template. We dive into how your business actually runs, decide where AI fits and where it doesn’t, then ship a system built around your team, your data, and your customers.
Engagement Model
Project-based delivery
Defined scope, deliverables, and timelines. The right fit when you know what you need built and want it shipped.
Engagement Model
Embedded team / augmentation
For evolving products and ongoing development. Our builders sit alongside your team, week to week, under a shared roadmap.
Custom Web Apps & Platforms
Internal tools, client portals, dashboards, and full SaaS-style platforms built for performance, security, and scale.
AI Agents & Automations
Qualification, booking, customer-service, and voice agents. Workflow automations that quietly run the boring parts of the business.
API & System Integrations
Connecting the tools you already pay for. CRM, ERP, billing, scheduling, and AI services, wired together cleanly so data flows one way.
Mobile & Cross-Platform
iOS and Android, or a single cross-platform codebase, for consumer and field-team experiences that need to live in a pocket.
UX, QA & Hardening
Research-grounded UX, then comprehensive testing baked in from the start, so what ships actually works in the field, not just in the demo.
Ongoing Support & Maintenance
Post-launch contracts for bug fixes, security patching, performance, and the inevitable Year-2 changes. Your system doesn’t go orphan.
How a build runs
Discovery → Design → Build → QA → Launch → Support
The same disciplined flow every time. No surprises in week 6.
More Than the Highlights The four interfaces above are just a sample.
The four interfaces above are just a sample.
Here’s what else we’ve actually shipped.
If a process inside your organization is repeatable, measurable, or just painfully manual, there’s probably a system we’ve already built something close to. Below are real engagement categories. Every one is custom: scoped to your operation, your data, your risk profile.
MATHardwood — oak$7,866
LABCrew install$3,680
MATUnderfloor heat$1,488
Quote$19,452
AI-Powered Estimating Systems
From plan upload to material takeoff to e-signed quote. We’ve built these for GCs, flooring, epoxy, roofing, and turnkey reno. Cuts quote cycle from days to minutes.
Construction · Home services New
Qual
Booked
AI CRMs & Pipelines
Custom pipelines with AI-scored leads, auto-routing, deal intelligence, and stage-by-stage automation. Replaces stitched-together CRMs with one system tuned to your sales motion.
Sales operationsAds spend1.2k
Leads320
Qualified142
Booked48
End-to-End AI Marketing Systems
Ads → landing → AI qualification → AI booking → CRM → nurture → reporting. One operator-grade stack. Numbers reconcile to dollars; nothing leaks between tools.
Growth · Demand generation +1 (555) 0192 02:04
Voice & Conversational AI
Inbound voice agents, SMS qualifiers, AI receptionists. We’ve replaced full call-center seats with agents that hand off cleanly to a human the moment intent gets serious.
Customer ops · Call centers ⚠ ✓
Document & Compliance Review
Contracts, RFPs, policy docs, claims. AI surfaces deviations, flags risk, summarizes for execs. Built for regulated environments where audit trails are non-negotiable.
Legal · Compliance · Procurement- #4821on site
- #4822en route
Operations & Field-Service Dashboards
Live job boards, dispatch boards, crew scheduling, photo-verified completions. Real-time visibility on what crews are doing today, what they shipped this week.
Field operations · Trades how do we handle...
SOP-014Vendor onboarding flow
POL-3.1Privacy & data handling
DECK-Q2Board briefing slides
Internal Knowledge Bases & AI Search
Org-wide search that actually returns the right answer. Trained on SOPs, policies, prior projects, contracts. Replaces "ask Karen" with a system that respects access controls.
Knowledge ops✓
✓
!
✓
Custom Internal Tools & Admin Platforms
The thing your team has been using a spreadsheet and three Slack channels to do, but properly: as a real internal tool with permissions, logs, and AI assists where they help.
Internal platforms Q2 2026 · briefing +18.4%
Public-Sector Reporting & Briefings
Procurement-ready dashboards, AI-summarized briefings, and reports designed for tabling at council or committee. Built with the disclosure language already in place.
Government · Public sector✓
✓
Field-Crew Mobile Apps
Lightweight apps for crews on jobsites: punch lists, photo capture, daily logs, jobsite directions, time tracking. Offline-capable, syncs the moment they hit reception.
Trades · MobileVendor A71
Vendor B ★94
Vendor C87
Vendor D62
Procurement & Bid-Response Tools
For GCs and corporate bid teams: AI-assisted RFP analysis, bid pricing models, vendor comparison. The boring administrative weight off the senior estimator’s desk.
Corporate GC · ProcurementIndustry-Specific Custom Builds
The one your industry needs but no off-the-shelf tool does well. We start by mapping how your business actually runs, then design the system that fits. Then ship it.
Anything elseNone of these the right fit? Tell us what your operation is missing. The first call is free, scoped, and zero-pitch.
Book a Discovery Call → Custom Systems We Build
Not slides. Working systems.
We build AI-powered infrastructure for construction, home services, corporate GCs, defence, and government, qualification agents, workflow orchestrators, security consoles, end-to-end estimating platforms. These are examples from real engagements, not a menu. We design what fits your operation, then ship it.
app.thorwellgroup.com/agents/qualify
Live Pipeline
Live · 0 calls today
Qualification Agent
Workflow Map
0 runs / 24h
Automation Orchestrator
Trigger Form submitted
AI Enrich contact
AI Score & classify
RULE Route by region
Merge
Outcome Booked / Nurtured
0.0% success rate 0 integrations wired 0 manual handoffs
Security Posture
All systems nominal
Secure AI Console
Access matrix
- Operations teamread
- Compliance leadread · audit
- System (agent)scoped
- Publicdenied
Threats blocked / 24h 0
Encrypted endpoints 0%
No-training contracts 0%
Audit trail
streaming
- OKAgent.qualify · ran in 1.2s
- OKUser.compliance-lead · viewed audit
- WARNRate limit · 1 retry · resolved
- OKEncryption rotated · region-CA-1
- BLOCKUnauth probe · upstream firewalled
Project #2026-0184 · West-Block Reno
AI takeoff · Calculating End-to-End Estimating Platform
- Intake
- Measurement
- Material & Labor
- Quote
- Client Approval
- Invoice & PM Handoff
Site & Rooms
- Main living Hardwood · 220V outlet0 ft²
- Kitchen & pantry Tile · underfloor heat0 ft²
- Primary suite Hardwood · level subfloor0 ft²
- Bath × 2 Tile · waterproof prep0 ft²
- Hall & stairs Hardwood · 14 risers0 ft²
Total takeoff 0 ft²
AI Line-Item Build
Running subtotal $0
Quote Summary
- Materials
- $0
- Labor (0 hrs)
- $0
- Waste & contingency 8%
- $0
- Margin 22%
- $0
Client quote $0
Interactive Snapshot
Where does your organization stand?
Pick a level for each dimension. The chart updates live. Treat the score as a directional read, not a final grade.
AI Strategy & Vision
Process & Ops Clarity
Security & Data Posture
Ethics & Governance
Team AI Skills
66 readiness
Foundational pieces in place. A targeted roadmap will unlock significant value.
Ethical AI
AI augments people. It does not replace human judgment.
Every TWG engagement is filtered through a clear ethical framework. We document what the AI does, what it does not do, and what a human must still own. Where AI is the wrong tool, we will tell you.
01
Humans own the consequential calls
Hiring, funding, eligibility, enforcement: any decision that materially affects a person stays with a human. AI assists. It does not decide.
02
Transparency is non-negotiable
Where AI is in the loop, your stakeholders should know: staff, leadership, the public, and auditors. We help you document and disclose clearly.
03
Bias is a real risk and we test for it
AI systems can quietly encode the bias in their training data. We design review processes that catch it, before it ships, and after.
04
Your data is not training data
We default to enterprise-tier tooling and contractual terms that prevent your content from being used to train external models. Full stop.
Cybersecurity-First
Your tools, your data, and your clients: protected end to end.
Most AI rollouts fail their first security review because security was an afterthought. We start there. Every system we recommend, design, or implement is reviewed against a baseline of access control, isolation, encryption, and auditability, before it ever touches production.
- Least-privilege access
People and systems only see what they need. Period.
- Isolated client environments
Your data, credentials, and workflows are not shared across our other clients.
- Encryption at rest and in transit
Default everywhere, not just where it is convenient.
- No-training data terms
We only deploy AI tooling where contracts and configuration prevent your data from being used to train external models.
- Audit trails & logging
Who did what, when, and with what AI assistance, recorded and reviewable.
- Mutual NDAs before sensitive work
Standard. Before any privileged document or system touches our environment.
Why TWG
We have actually shipped this stuff.
Most AI consultants will hand you a deck. We will hand you a deck and the experience of building, deploying, and operating real AI systems, paired with Rethinkery’s 28-year track record inside Canada’s most demanding sectors.
Practitioners
We build production AI: lead generation, qualification, conversational agents, automation. Advice from people who do the work, not just describe it.
Partner Bench
Rethinkery brings senior consulting depth, trusted by 100+ executives across defence, government, finance, and energy.
Independent
We are not a tooling reseller. Our recommendations are based on what fits, not what pays us a margin.
Markets
Sectors where we have built, advised, and operated.
A mix of public sector, regulated industries, and ambitious operators where the cost of getting AI wrong is high.
Government & Public Sector
Federal, provincial, and municipal teams adopting AI under public scrutiny.
Defence
Mission-critical environments where security posture is non-negotiable.
Financial Services
Regulated AI rollouts with audit trails and bias controls baked in from day one.
Energy & Utilities
Operational AI for asset-heavy organizations with strict uptime requirements.
Healthcare
Clinical-adjacent AI with human-in-the-loop review and privacy by default.
Education
AI policy, governance, and pilot design for institutions of all sizes.
Pillar 03 · Implementation & Oversight
A clear path from question to shipped system.
The plan is only as good as the rollout. Whether your team executes, another vendor does, or we do, we stay accountable to the outcome, not just the deck.
- 1
Discovery call
A scoped conversation about your organization, where time and money are leaking, and what success would actually look like. No pitch deck.
- 2
Operations & opportunity review
We review your workflows, systems, and constraints, including the governance, security, and policy environment you operate in.
- 3
Written roadmap
A prioritized plan of recommendations, with effort, cost, expected impact, and the ethical and security considerations for each.
- 4
Optional implementation or advisory
Your team can run with the roadmap, hand it to another vendor, or keep us on as advisors. The plan is yours either way.
Where We Serve
AI consulting across Canada and the United States.
We work with organizations in every Canadian province and territory and all 50 U.S. states. Remote-first delivery means wherever your team is, you get the same accountable builders and the same ethics and cybersecurity standards.
- Ontario Toronto · Ottawa · Mississauga
- Quebec Montreal · Quebec City · Laval
- British Columbia Vancouver · Surrey · Victoria
- Alberta Calgary · Edmonton · Red Deer
- California Los Angeles · San Francisco · San Diego
- Texas Houston · San Antonio · Dallas
- New York New York City · Buffalo · Rochester
- Florida Miami · Orlando · Tampa
- Virginia Virginia Beach · Richmond · Arlington
- Washington, D.C. Washington · Capitol Hill · Georgetown
FAQ
Common questions
Who does TWG Consulting work with?
Public sector teams, regulated industries (defence, finance, healthcare, energy, education), enterprise operators, and ambitious operators that want AI adopted properly, not bolted on. Through our partnership with Rethinkery, we are equally comfortable inside a federal department, a Crown corporation, a municipal team, or a private operator.
What does the Rethinkery partnership bring to the table?
Rethinkery brings 28 years of frontline leadership and organizational development experience, with 100+ executives and teams across Canada's most regulated sectors. They sharpen our advisory work, our facilitation, and the way we communicate with executive and public-sector stakeholders. You get a single, accountable engagement with a deeper bench behind it.
How do you handle data security and confidentiality?
Cybersecurity is a first-class concern, not an afterthought. We default to least-privilege access, isolated environments per client, encrypted data at rest and in transit, and tooling that does not train on your data. Mutual NDAs are signed before any sensitive material is shared.
How do you keep AI use ethical?
Every recommendation is filtered through a clear ethical framework: AI augments people, it does not replace human judgment in consequential decisions. We document what the AI does, what it does not do, and what a human must still own. Where AI is the wrong tool, we say so.
Can you work under public-sector procurement rules?
Yes. We are built to work inside formal procurement, RFP responses, and structured statements of work. We can scope fixed-fee discovery engagements, deliver written roadmaps you can table internally, and stay on as ongoing advisors under standard terms.
What does an engagement actually look like?
Discovery call, scoped review of your processes and operations, a written roadmap with prioritized recommendations, then optional implementation, either by your team, by us, or jointly with Rethinkery. You are never locked in.
Do you only advise, or do you actually build the AI systems?
Both. TWG Consulting is the strategy layer. The wider Thorwell Group ships production AI for clients every week: qualification agents, voice and SMS systems, automation, custom web apps, integrations, and full marketing systems. After advisory, you can choose: hand the roadmap to your team, hand it to another vendor, or have us build it. Same accountable team, same ethics, same security posture.
What kinds of custom builds do you take on?
Full AI-powered custom builds for any industry: web applications and internal platforms, AI agents (qualification, booking, customer service, voice), workflow automations, CRM and pipeline systems, API integrations between the tools you already use, and ongoing support and maintenance after launch. We dive into the company first, design what fits, then build.
NEW DIVISION
Considering AI? Bring us in early.
Whether you need advice, a custom build, or someone to own the implementation, the first step is the same: a 30-minute discovery call. No deck, no obligation. Just a candid conversation about where you are and what you are trying to do.